Here’s Rachel’s advice: “Our internal business mission statement is ‘Every interaction exudes warmth.’ What that means to me is that from the first time our clients call the studios all the way through check out, each interaction leaves them with the warm, cozy feeling of being held, seen, and respected. We also want warm interactions that come from a true place of care. One challenge we’ve had to overcome is getting new hires out of the normal mode of more transactional responses and into the heart-centered place of connection with our team and customers. Having clear communication, honest conversations, and lots of support during the on-boarding process has really helped with this.”

— Rachel Beider, CEO of PRESS Modern Massage

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